Are you thinking about attending a trade show for the first time? Beauty trade shows are exciting and offer some of the best deals you can get your hands on. Even with all excitement of deals, meeting lots of people, and attending seminars, it can also be quite intimidating.
With the Makeup Show heading to Chicago this June, it’s time to offer up some advice on how first timers can survive their first beauty trade show.
Be prepared. When it comes to shopping we can all get a little carried away. Give yourself a strict budget and research the brands and products that you’re interested in getting ahead of time. Only get what you absolutely need. If you’ve done well and have money left over, treat yourself a little bit. It might help to create a “shopping list.” At the time write down what is absolutely need, what you’re thinking about getting and what you’re interested in checking out.
Ditch the heels. While the Makeup Show is a great place to network and meet with companies and industry professionals, you want to make sure that you’re absolutely comfortable. Opt for a more comfortable pair of shoes and outfit. You can still dress for the occasion while staying comfy.
Bring your own bag. If you plan on doing quite a bit if shopping, bring your own large shoulder bag. While each vendor has their own bag, you can always opt for bringing your own bag to carry all of your purchases in.
Have plenty of makeup wipes and tissues. Not only is the Makeup Show beauty shopping central, it’s also going to be swatch central. You’ll be surprised at how much swatching you’re going to be doing at the event. Most booths will have Kleenex, but it’s always best to make sure you’re prepared by bringing your own tissue and makeup wipes. If you run out, don’t worry! You can always purchase more while you’re there.
Plan in advance. There are so many booths, seminars, and keynote speakers taking place and the more you plan out the easier it will be on you. Keep track of which seminars and speakers you want to visit and coordinate that with the booths you’ll check out. You can easily spend 45 minutes at one booth alone, maybe more if there are a lot of people waiting as well. I spent more than an hour at the Make Up For Ever booth alone.
Drink lots of water. After attending several Makeup Show and IMATS events, I can’t tell you how many times I was left dehydrated, wishing that I had water with me. Make sure you bring a large bottle of water and keep drinking it throughout the day. Even if the venue is large, with a lot of people it’s going to get really hot.
Try new brands. We all get stuck in a bit of a makeup rut and commit to one of two brands. The Makeup Show is going to offer some of the best deals and this is your chance – and the best opportunity – to try new things. Try and purchase one of two things from brands you might not normally purchase from. You never know what great must-have product you’ll find next.
Bring plenty of cash. A lot of the booths will offer credit cards, but it’s recommend to bring cash. That way you won’t go too crazy with your credit card. Not to mention you won’t have to worry about charges you didn’t make. I had this happen last year where someone else’s purchase ended up on my credit card. Like always, when carrying a lot of cash be careful. Make sure your money is secure and in plain site in your purse.
Patience is a virtue. No one likes standing in line. We’ve all gotten annoyed while standing in line at amusement parks. The Makeup Show will be no different. Some booths will be open while others – MAC, NARS, Make Up For Ever – will have a pretty long line. Be patient. Don’t be mean or start shoving people. It’s not fun having your foot stepped on or getting elbowed while you’re trying to check out new makeup. Trust me, it’s happens… and quite often.
Last advice – Have fun! The Makeup Show is such an exciting event and I’ve had so much fun the both times I’ve been. Take everything in, meet new people and score some of the best deals on makeup. Just remember to take lots of photos!